Brightline Crew supply hospitality and events staff across the south coast, which means they need two audiences at once: venues who book them and people who want shifts. Their LinkedIn was a wall of job adverts and their Instagram hadn’t been touched since 2022. We gave each channel a clear job, wrote a tone of voice that sounds like the crew rather than an HR department, and ran recruitment ads that filled the summer rota.
Applications per month
+320%
Cost per application
£2.15
LinkedIn engagement rate
4.7% average
New venue partners signed
19 in a season
The summer season was approaching and Brightline were short of several hundred reliable staff. They also wanted venues to see them as more than a last-minute fix. The brief had two halves: a recruitment campaign that would fill the books quickly, and a longer-term rebuild of the brand on LinkedIn and Instagram so that the agency looked like the professional operation it already was.
Priya split the channels cleanly. Instagram became the recruitment shop window, with short videos of real crew members talking about shifts, pay and the best gigs of the year, backed by a tightly targeted ad campaign aimed at students and hospitality workers within commuting distance. LinkedIn became the venue-facing channel, with case notes from events, staffing stories and a monthly piece from the founder on the realities of hospitality labour.
Applications more than quadrupled within the first month and the cost of each one came in at a fraction of the job-board spend it replaced. The LinkedIn content started conversations with venue managers who’d never heard of Brightline, and nineteen new venue partnerships were signed over the season. The crew videos are still the best-performing content on the account a year later.
We’d been paying job boards a fortune for applicants who never turned up. Lido built us a pipeline of people who actually wanted the work, and gave the business a voice that sounds like us.
- Dan Ferris, Managing Director, Brightline Crew
Need to hire at pace, win new clients, or both at the same time? We’re used to juggling audiences. Tell us about your business at hello@lido.example and we’ll come back quickly.
